OUR JOURNEY

I founded Evolve Organic Beauty in 2009 with a mission to make products that deliver effective results, and are healthier, greener and kinder for you and the planet, making it easier for you to live better.

laura evolve studio
image showing launch of evolve beauty in 2009 and first sustainable packaging

2009

Evolve Organic Beauty launches as an organic and cruelty free brand and is available in John Lewis, Planet Organic and Whole Foods! Our original packaging design was made of recycled milk bottles.
evolve 2012 packaging on wooden background

2012

OUR PACKAGING REDESIGN

We relaunched new packaging, with fresh colours, bottle designs and botanical elements inspired by nature.
evolve old studio and hyaluronic serum 200

2015

We started making our own products in our own studio. We launched our new Evolve Organic Beauty branding, and a full range of skincare - including Hyaluronic Serum 200, which fast became our global bestseller!
evolve flat lay of products next to production image

2016

NEW LOOK EVOLVE TURNS 1! 

We celebrated the 1st birthday of our new branding. We boosted our in-house formulation and production team, who source the finest natural and organic ingredients, and make our products in small batches, to ensure the freshness of every ingredient. We celebrated the 1s birthday of our new branding. We boosted our in-house formulation and production team, who source the finest natural and organic ingredients, and make our products in small batches, to ensure the freshness of every ingredient.
evolve beauty shortlist award 2017 winner

2017

OUR FIRST AWARD

We won our first award: Evolve Organic Beauty is the Winner of Best Natural / Organic Skincare Brand in the Beauty Shortlist Awards.
evolve organic beauty grid of products hyaluronic eye complex, superfood 360 serum and rainforest rescue serum

2018

The face care range expands with the launch of a trio of natural and organic face care treatment products including: Hyaluronic Eye Complex to reduce puffiness and dark circles around the delicate eye area, Superfood 360 Serum made with Sacha Inchi Peptides and Rainforest Rescue Serum for breakouts and blemishes.
evolve organic beauty hertfordshire eco studio

2019

We open and move into our Eco Studio, powered by renewable energy, in Hertfordshire, England. All Evolve Organic Beauty products are made here in-house, from formulation, through to mixing, blending, bottling, labelling and packing, by our team of experts and artisans.
evolve organic beauty gold mask and booster

2020

A golden year: we launch Bio-Retinol Gold Mask and Bio-Retinol + C Booster. Two products formulated to provide the best age-defying results, without causing sensitivity, made from natural and organic ingredients.

In February, we gained the Vegan Society Trademark certifying our products are vegan.
earthly sme climate hub and cruelty free international badges on nature background

2021

We fully mapped and offset our carbon. and signed up to net zero. We also received our Cruelty Free certification. 

Evolve Organic Beauty has committed to halve its carbon emissions by 2030 and achieve net zero emissions by 2050.
image showing evolve organic beauty awards

NOVEMBER 2022

In November we won our 100th industry award!
evolve kalahari cleansing oil next to kalahari melon

2022

Kalahari Dream Cleansing Oil launches, using the most sustainable ingredient - Kalahari Watermelon
evolve team picture with b corp logo

NOVEMBER 2022

We received B Corp certification! After a thorough process, we were proud to be one of the first 1000 B Corps in the UK and an independent acknowledgement that we pay our team fairly, source ingredients sustainably, work with charities to protect endangered rainforest and put the planet first.
laura holding age defying lifting serum with pregnancy safe logo

2023

In September, our face care range was confirmed Pregnancy Friendly!
 Age Defying Lifting Serum launches.
It smashes clinical trials with up to 43% wrinkle reduction!
climate defence and glossy lip oil

2023

We launch two products packaged in bio-based tubes made from sugarcane bagasse: Climate Defence Facial Cream SPF30 and Bio-Retinol Glossy Lip Oil.
age defying hydrating mist miracle vitamin c mask resveratrol and niacinamide serum and intense hydrating mask

2024

Our range continues to grow with four new launches including Resveratrol + Niacinamide Serum and Intense Hydrating Mask. We’re thrilled to celebrate our 15th Birthday with you!
evolve rebrand group lifestyle image

2025

Created by us and made with love - we introduced our new look!

For over a decade we have crafted pure, proven and purposeful skincare. Now, we've evolved with a fresh, greener identity - making it easier than ever to find the perfect products for your skin with our most sustainable packaging yet.